Check On Your Mates Hoodie

Check On Your Mates Hoodie – In Memory of Phoenix

This piece from our Check On Your Mates collection carries more than a message — it carries a story that has deeply affected so many.

Dedicated to 17-year-old Phoenix Birkett, who tragically passed in the River Tay on Wednesday, 8th April 2026 in Dundee, this hoodie stands as a reminder of how important it is to look out for one another.

What’s happened to Phoenix has deeply affected not just those who knew him, but the wider community. Even for those who didn’t know him personally, the love, heartbreak, and impact he had on people around him is impossible to ignore. No one — no matter their age — should ever feel like they have no other choice but to face their struggles alone.

We believe it’s okay to be in pain. It’s okay to not feel okay. But it’s not okay to feel like you have to go through it on your own. Speaking out can be one of the hardest things to do, but it can also be the most important.

Through RØAMR and this campaign, we want to use our platform to help spark real conversations, create safer spaces, and remind people that reaching out matters. If this hoodie encourages even one person to check in on a mate, or to speak instead of suffering in silence, then it means something.

All profits from every sale will go directly to the current JustGiving fundraiser organised by RØAMR Clothing. Funds will be gifted to Phoenix’s family and will also contribute towards improving safety measures at the River Tay in Dundee — helping to prevent future tragedies.

Wear it for Phoenix.
Wear it for your mates.
Wear it to start conversations that matter.

Because no one should feel alone.